More impact
Work that never got a case study
01
Current account switching
Rebuilt the switching journey so people could see what was happening to their money at every step.
thinkmoney
4x more customers switching
02
Finance applications that people finish
Found where applicants dropped out, then split the questions across screens. Splitting them added 11%, a conversational tone added 5%, and accessibility fixes added another 4%.
CarFinance 247
+20% applications
03
Accessibility built into the system
Surface and on-surface colour pairings at Pearson meant teams stopped shipping contrast failures. Then I built Perception, a Figma plugin that catches them before handover.
Figma Plugins
10,000+ installs
Testimonials
The job
Most of my week goes on the work around the screens.
Prioritisation
I work out what’s worth building next and size it before anyone opens Figma, if it's not a hell yes, it's a no.
Systems and governance
Owning the design system. Naming, tokens, contribution rules, and the maintenance that keeps it useful.
Accessibility
Setting the standard and building it in by default. And baking into team processes.
Pairing
Sitting with developers while they build and PMs while strategising. It’s how we build the right thing first time.
Mentoring
Navigating difficult situations and communication issues. Career stuff, and ways of working.
Adoption
A design system only pays off when teams use it, so I spend as much time helping them use it as I do building.
