Testimonials
What people I’ve worked with say
What I actually do as a lead
Prioritisation
I work out what’s worth building next and size it before anyone opens Figma, if it's not a hell yes, it's a no.
Systems and governance
Owning the design system. Naming, tokens, contribution rules, and the maintenance that keeps it useful.
Accessibility
Setting the standard and building it in by default. And baking into team processes.
Pairing
Sitting with developers while they build and PMs while strategising. It’s how we build the right thing first time.
Mentoring
Navigating difficult situations and communication issues. Career stuff, and ways of working.
Adoption
A design system only pays off when teams use it, so I spend as much time helping them use it as I do building.
More impact
Work that doesn’t have a case study
prolific-sign-up-form
prolific
Sign-up that feels easier
+20% activations
prolific-verification
prolific
Stopping a data leak
+40% answers
prolific-participant-finder
prolific
Finding participants
Answered before setup
prolific-secure-studies
prolific
Secure studies
for Google and OpenAI
pearson-ten-teams-one-toolkit
pearson
Getting ten teams onto one toolkit
80% adoption
zego-quote-flow
zego
A quote flow with no more dead ends
+15% conversion
zego-north-star-and-design-system
zego
A north star and its design system
40% faster
perception-contrast-at-scale
perception
Automated contrast checks
Used by 164 designers
perception-what-checkers-miss
perception
Icon and complex backgrounds
Catches more errors