Privacy Policy
Updated on the 6th October 2026.
Our contact details
Name: Ben Walsh
Address: Darkside Design Ltd, Ground Floor Vista Building, St David’s Park, Ewloe, CH5 3DT
E-mail: admin@darkside.ltd
The type of personal information we collect
We currently collect and process the following information:
Personal identifiers, contacts and characteristics (for example, name and contact details)
Online identifiers, including IP addresses and cookies.
Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
How we get personal information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:
So we can contact you about our services.
Because you signed up for our mailing list. My emails are sent with Brevo, which records whether you opened an email and which links you clicked, so I can see what’s useful and stop sending what isn’t. You can switch topics off or unsubscribe at any time with the links at the bottom of every email.
So we can tell how you’ve used our website to optimise its performance.
We use the information you have given us to
Analyse our website and advertising.
Optimise the content of our website.
Contact you about our services.
Contact you with free help and advice.
We may don’t this information with anyone.
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
Your consent. You can remove your consent at any time. You can do this by contacting admin@darkside.ltd.
We have a contractual obligation.
We have a legitimate interest.
How we store your personal information
Your information is securely stored.
We keep your contact information for 24 months after your last contact with us. We will then dispose of your information by deleting it from our electronic CRM system.
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation or you in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at admin@darkside.ltd if you wish to make a request.
How to complain
If you have any concerns about our use of your personal information, you can complain to us at admin@darkside.ltd. You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: www.ico.org.uk
Our contact details
Name: Ben Walsh
Address: Darkside Design Ltd, Ground Floor Vista Building, St David’s Park, Ewloe, CH5 3DT
E-mail: admin@darkside.ltd
The type of personal information we collect
We currently collect and process the following information:
Personal identifiers, contacts and characteristics (for example, name and contact details)
Online identifiers, including IP addresses and cookies.
Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
How we get the personal information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:
So we can contact you about our services.
Because you signed up for our mailing list. My emails are sent with Brevo, which records whether you opened an email and which links you clicked, so I can see what’s useful and stop sending what isn’t. You can switch topics off or unsubscribe at any time with the links at the bottom of every email. My emails are sent with Brevo, which records whether you opened an email and which links you clicked, so I can see what’s useful and stop sending what isn’t. You can switch topics off or unsubscribe at any time with the links at the bottom of every email.
So we can tell how you’ve used our website to optimise its performance.
We use the information you have given us to
Analyse our website and advertising.
Optimise the content of our website.
Contact you about our services.
Contact you with free help and advice.
We may don’t this information with anyone.
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
Your consent. You can remove your consent at any time. You can do this by contacting admin@darkside.ltd.
We have a contractual obligation.
We have a legitimate interest.
How we store your personal information
Your information is securely stored.
We keep your contact information for 24 months after your last contact with us. We will then dispose of your information by deleting it from our electronic CRM system.
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation or you in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at admin@darkside.ltd if you wish to make a request.
How to complain
If you have any concerns about our use of your personal information, you can complain to us at admin@darkside.ltd. You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: www.ico.org.uk