1. User Centered Design

My five rules for a great user centered design process.

  1. Get a clear understanding of the users and requirements.
  2. Use feedback from users to define requirements.
  3. Early and active involvement of the user in the design process.
  4. Design iteratively, to understand impact.
  5. Develop a culture of experimentation.

It's essential to develop a culture of experimentation for continuous improvement. Data from qualitative and quantitative testing is the best way to inform decisions. Regardless of the result, you're either correct, or you've prevented a regression.

2. Inclusive Design

By default, the web is accessible. It's up to designers and developers to keep it that way. Including users with a range of hearing, movement, sight, and cognitive ability.

It's essential for businesses to create products that are inclusive for all.

3. Mobile First Responsive Design

Experiences respond to behaviour and environment based on screen size, platform and orientation. Done through the use of flexible layouts, images and an intelligent use of CSS media queries.

Mobile and wearables dominate the personal device landscape. So it only makes sense that the life of a project starts where you customers do. Designing mobile first forces us to simplify a product into its essential parts. Google Product Director Luke Wroblewski, presented some insights on this Watch "Mobile Planet"

4. Performance as a feature

Studies have proven the direct link between increasing website speed and conversion rates. There's a tool to estimate revenue opportunity when you're faster than the competition.

In July 2018 Google announced it was using speed as a ranking factor for mobile searches.

Even beyond the bottom line, performance has a direct link to the environment. The cloud is real and every byte of data has a cost.