Curriculum Vitae

Curriculum Vitae is Latin for "course of life." which sounds neat. And resume is French for "summary." Either way that's what this is, my course of life work summary.

Product Design Consultant

Since May 2021 ,5 months

  • Working with a top London scale-up insurance business to design a conversion centric "North Star" prototype.
  • Leading project discovery, workshops, and user experience design.
  • Building a design system that solves accessibility issues and provides a solid foundation.
  • Working with product and engineering teams to develop a roadmap.


Product Design Consultant

Since March 2021 ,7 months

  • Building a better experience for customers on the web.
  • Designing user flows and iterating on visual design.
  • Building a Design System that solves accessibility issues.
  • Planning for growth through CRO and experimentation.

FigmaAdobe CCAdobe XDMiroBasecamp

Senior Product Designer

Oct 2020 to Apr 2021 ,6 months

  • Founding UX within the business. Bringing research, design and product teams together.
  • Service design improvements in part by moving the team to Figma.
  • Auditing and updating the design system for the business to scale.
  • Hired a team of 3 UX designers and mentored 4 working across 3 squads.
  • Leading workshops with stakeholders and teams on key user journeys and features.

FigmaAdobe CCMiroSketchAbstractJiraConfluence

Head of Design

Marketplace, Feb 2020 to Sept 2020 ,7 months

  • Founding member of the team focussed on branding, typography, personality, tone-of-voice.
  • Completed initial phases of our user experience research and competitor analysis.
  • Mapped, designed, and built our user flows as wireframes and prototypes.
  • Developed a design system that allowed the product to be white labelled.

FigmaAdobe CCInvisionSharepointHTMLCSSJavaScript

Lead Front End Developer

Feb 2019 to Dec 2019 ,10 months

  • 31% website conversion increase. 30% speed improvement. 20% boost in completed applications.
  • Leading workshops with stakeholders, and teams on our user journeys.
  • Mentoring the design team on the nuance of digital vs traditional products.
  • Workshopping with five product teams to discover and prioritise solutions.
  • Created a design system and taught developers how to use them.
  • Hired a team of 4 developers to build accessible, robust, and beautiful interfaces.

FigmaSketchHTMLCSSJavaScriptGulpVueVuexJQueryBrowserStackConfluenceGoogle AnalyticsGoogle Tag ManagerGoogle OptimizeGoogle LighthouseGitHubHotjarInvisionJiraSessionCamTrelloWordpress

Product Design Manager

May 2014 to Feb 2019 ,4 years 9 months

  • Party City Holdings is an FMCG company that sells party supplies B2C and B2B.
  • Introduced user centered design and brought them into the design process.
  • Running user experience testing sessions, and facilitating workshops with the team.
  • Trained and mentored two product designers.
  • 51% Increase in conversion rate. 5% Increase in average order value. 30% Speed improvement.

Adobe CCInvisionWhatUsersDoMaxymiserHotjarHTMLCSSJavaScriptJQueryAhrefsBrowserStackGoogle AnalyticsGoogle Tag ManagerGoogle OptimizeGoogle LighthouseWordpress

Design Manager

Feb 2013 to May 2014 ,1 year 3 months

  • Managed a team of 5, including illustrators, web designers, and product designers.
  • Designed and shipped 15 B2C and 5 BTB ecommerce solutions in the UK and Europe.
  • Evangelised the use of web content accessibility guidelines (WCAG).
  • Developed our brand guidelines, and advocated for its use across digital and print.
  • Mentored web designers on building interactive components.

HTMLCSSJavaScriptInvisionAdobe CCBrowserStackGoogle AnalyticsGoogle Tag ManagerPHPWordpressVB.NET

Web Designer

Nov 2008 to Feb 2013 ,4 years 3 months

  • Pioneered the use of responsive design 4 years before our direct competitors.
  • Updated our platform from static HTML to a .NET based custom content management system.
  • I designed and built white label websites for high profile UK brands.
  • Product image creative, including photography, staging, and retouching.

Adobe DreamweaverAdobe PhotoshopHTMLCSSJavaScriptJQueryBrowserStackGoogle AnalyticsPHPWordpress

Web Designer

Oct 2007 to Nov 2008 ,1 year 1 month

  • I designed and maintained two B2C ecommerce channels.
  • I created and coded marketing materials including banner ads and emails.
  • Image management and Photoshop batch scripting.

Adobe DreamweaverAdobe PhotoshopHTMLCSS

2nd Line IT Support

Mar 2007 to Oct 2007 ,7 months

I helped troubleshoot and repair Torex till systems for our stores and trained new first line team members.

1st Line IT Support

Apr 2006 to Mar 2007 ,11 months

I provided hardware and software support in the office and customer service for our bricks and mortar stores.


  • Management | NVQ Level 3
  • Team Leading | NVQ Level 2
  • Project Management | NVQ Level 2
  • Designing and Creating Advanced Websites | NVQ Level 3
  • Website Design | NVQ Level 2

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