Benjamin Walsh CV

Lead Front End Developer

Car Finance 247, Since Feb 2019

I was brought in to deliver a new design system to be used across all teams and hire and mentor a team of front end developers with a remit to focus on UI design, accessibility, performance and best practices. My team is spread cross functionally and work with full-stack and back-end developers from other teams to deliver best in class UI’s across the companies entire product range.

Currently working on our application form to optimise conversions, and building a design system for all developers and designers to collaborate on.

Key Achievements

  • Application Form Prototype built with Vue, Vuex, Vuelidate, and Webpack.
  • Dramatic performance improvements in Google Lighthouse metrics:
    • Best Practice 70100
    • Accessibility 6099
    • SEO 9599
    • Performance 4091


UX Manager & Front End Developer

Party Delights Ltd, May 2014 - Feb 2019

I was responsible for our user experience and user acceptance testing strategies. My team's key performance indicators are based on website conversion rates and average order value.

Key Achievements

  • Conversion rate up 51% Mobile, 37% Desktop, and 21% Tablet
  • Average Order Value up 4% Mobile, 7% Desktop, and 2% Tablet
  • Time to Interactive on median mobiles improved by 30%

The primary focus areas for my team were:

  • UI Design
  • Performance
  • Accessibility
  • UAT
  • User Research
  • Competitor Analysis
  • Wireframes and Storyboards
  • Interactive Prototyping


Design Manager & Front End Developer

Party Delights Ltd, Feb 2013 – May 2014

Implementing the first brand guidelines and advocating the use of consistency and accessibility in all of our web and print media. Managed a team of five web designers improving websites across multiple European countries.


UI Developer

Party Delights Ltd, Nov 2008 – Feb 2013

Lead the strategy to reach customers on devices never previously catered for using mobile first responsive design. Improved SEO and interoperability by aligning our code to W3C web standards and adding schema markup. Designing for white label partners including Asda, Tesco, Toys R Us, Woodies and Party City.


Web Designer

Littlewoods Clearance Ltd, Apr 2006 – Nov 2008

Design and maintenance of eCommerce channels including and the Littlewoods Clearance eBay store. Designing marketing campaigns including banner ads and emails. Product image management and Photoshop batch scripting.



  • Management NVQ Level 3
  • Team Leading NVQ Level 2
  • Web Project Management Fundamentals
  • Designing and Creating Advanced Websites NVQ Level 3
  • Website Design NVQ Level 2


HTMLCSSJavaScriptJQueryPHPGitHubVue.jsVuexVuelidateNuxtGridsomeGraphQLNode.jsFirebaseFirebase Cloud FunctionsGoogle Cloud PlatformVB.NET


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