Benjamin Walsh CV

SMK Global Tech Ltd

Head of Design and UX

Feb 2020 - Now

I'm currently working with a sustainable fashion marketplace startup in Manchester. As part of a non-disclosure agreement I'm unable to share any more information at this stage.


Adobe CCAWSFigmaInvisionHTMLCSSJavaScriptVueVuexGoogle LighthouseGitHub

Car Finance 247

Lead Front End Developer

Feb 2019 - Dec 2019

We built a design system to be used across all teams and hire and mentor a team of front end developers with a remit to focus on UI design, accessibility, performance and best practices. My team spread cross-functionally and worked with other teams to deliver best in class UI’s across the entire product range.


Application Form Prototype built with Vue, Vuex, Vuelidate, and Webpack. Increasing the conversion rate by 20% which means thousands of extra finance agreements annually.

Dramatic performance improvements in Google Lighthouse metrics, measured using SpeedCurve.

Best Practice70100


SketchFigmaHTMLCSSJavaScriptGulpGridsomeVueVuexVuePressJQueryWebpackBrowserStackConfluenceGoogle AnalyticsGoogle Tag ManagerGoogle OptimizeGoogle LighthouseGitHubHotjarInvisionJiraSessionCamTrelloWordpress

Party Delights

UX Manager

May 2014 - Feb 2019

I was responsible for our user experience and user acceptance testing strategies. My team's key performance indicators are based on website conversion rates and average order value.

The areas of focus for my team were, UX, UI, User Research, Competitor Analysis, Prototyping, Wireframes, Storyboards, Performance, and Accessibility.


  • Conversion rate up 51% Mobile, 37% Desktop, and 21% Tablet
  • Average Order Value up 4% Mobile, 7% Desktop, and 2% Tablet
  • Time to Interactive on median mobiles improved by 30%


HTMLCSSJavaScriptJQueryInvisionAdobe CCAhrefsBrowserStackGoogle AnalyticsGoogle Tag ManagerGoogle OptimizeGoogle LighthouseHotjarInvisionMaxymiserNewRelicTrelloWhatUsersDoWordpressPHPVB

Design Manager

Party Delights Ltd, Feb 2013 – May 2014

Implementing the first brand guidelines and advocating the use of consistency and accessibility in all of our web and print media. Managed a team of five web designers improving websites across multiple European countries.

HTMLCSSJavaScriptInvisionAdobe CCBrowserStackGoogle AnalyticsGoogle Tag ManagerPHPWordpressVB

UI Developer

Party Delights Ltd, Nov 2008 – Feb 2013

Lead the strategy to reach customers on devices never previously catered for using mobile first responsive design. Improved SEO and interoperability by aligning our code to W3C web standards and adding schema markup. Designing for white label partners including Asda, Tesco, Toys R Us, Woodies and Party City.

Adobe CCHTMLCSSJavaScriptJQueryBrowserStackGoogle AnalyticsPHPWordpressVB

Web Designer

Littlewoods Clearance Ltd, Apr 2006 – Nov 2008

Design and maintenance of eCommerce channels including and the Littlewoods Clearance eBay store. Designing marketing campaigns including banner ads and emails. Product image management and Photoshop batch scripting.

Adobe PhotoshopHTMLCSS


  • Management NVQ Level 3
  • Team Leading NVQ Level 2
  • Web Project Management Fundamentals
  • Designing and Creating Advanced Websites NVQ Level 3
  • Website Design NVQ Level 2

Tech I've used in personal projects

NuxtNetlifyGraphQLNode.jsFirebaseFirebase Cloud FunctionsGoogle Cloud Platform