I was brought in to build a team of Front End specialists with a remit to focus on accessibility, performance and best practices. My teams’ job is to act as a consultancy for the rest of the business and work with full stack developers from other teams to deliver best in class UI’s across the entire product range.

Currently working on our application form to optimise conversions, and building a design system for all developers and designers to collaborate on.

Key Achievements

• Application Form Prototype built with Vue, Vuex, Vuelidate, and Webpack.
• Dramatic improvement in Google Lighthouse metrics:
  • Best Practice 70 → 100
  • Accessibility 60 → 93
  • Performance 40 → 80

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I was responsible for our user experience and user acceptance testing strategies. My team's key performance indicators are based on website conversion rates and average order value.

Key Achievements

• Conversion rate up 51% Mobile, 37% Desktop, and 21% Tablet
• Average Order Value up 4% Mobile, 7% Desktop, and 2% Tablet
• Time to Interactive on median mobiles improved by 30%

The primary focus areas for my team were:

• UI Design
• Performance
• Accessibility
• UAT
• User Research
• Competitor Analysis
• Wireframes and Storyboards
• Interactive Prototyping

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Implementing the first brand guidelines and advocating the use of consistency and accessibility in all of our web and print media. Managed a team of five web designers improving websites across multiple European countries.

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Lead the strategy to reach customers on devices never previously catered for using mobile first responsive design. Improved SEO and interoperability by aligning our code to W3C web standards and adding schema markup. Designing for white label partners including Asda, Tesco, Toys R Us, Woodies and Party City.

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Design and maintenance of eCommerce channels including BargainCrazy.com and the Littlewoods Clearance eBay store. Designing marketing campaigns including banner ads and emails. Product image management and Photoshop batch scripting.

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• Management NVQ Level 3
• Team Leading NVQ Level 2
• Web Project Management Fundamentals
• Designing and Creating Advanced Websites NVQ Level 3
• Website Design NVQ Level 2

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