Our goal was to design a UI that could be easily rebranded and white labelled. We put effort into creating a number of concepts for our discovery through card sorting exercises.
Working closely with partners at code23 we came up with refined concept designs for our fashion marketplace.
Muli's bold purple blue colouring and bold art style was designed to aid
Inspired by californian sunsets and using the beach vibe, we injected some fun with sharp underline features and strong sunset themed gradients.
An experiment with neumorphism to create the feeling of tangible UI elements. Some material design concepts were used to make elements feel real.
I built a demo site to demonstrate how the theming works using CSS customer properties.