Proof of concept to use CSS animation to enhance the look and feel of the interface. The demo features the ability to set custom colours for individual pages to complement the products.
This concept idea didn't work because using animations is distracting. And when used as a background for copy accessibility standards weren't met. I argued that trying to focus the user on the interface would take away from the task the user came to our website to complete.
To see the custom colour feature in action, navigate to: Party Supplies > Children's Birthdays > Star Wars.